(Fargo, ND) — The area director for North Dakota’s Small Business Development Center says a new wave of entrepreneurship is expected in 2024.
“Nearly a quarter of U.S. consumers are considering starting a new business in 2024 and that percentage is 28 percent among Gen Z,” said Paul Smith.
Smith says young people are finding that owning businesses are a better pathway for building wealth compared to more traditional investments, including real estate.