In this episode, Chamber CEO Shannon Full sits down with Shirley Hughes, the new President and CEO of Visit Fargo-Moorhead, to talk about coming home, storytelling, and the power of tourism to shape a community’s future. After nearly three decades leading global marketing and sports initiatives in California, Shirley returns to North Dakota with a bold vision to make the Fargo-Moorhead-West Fargo region shine even brighter.
From billion-dollar tourism impacts to the long-awaited convention center, from Canadian visitors to creative “north of normal” event ideas (yes, even human ball racing 🏃♀️⚽), this episode celebrates how collaboration, culture, and clever marketing make the Red River Valley more than just a stop on the map—it’s a destination.
Get ready for insights on economic storytelling, community pride, and how a region can “punch above its weight” when people come together to tell one unforgettable story.