Small business Saturday passport program aims to boost West Fargo businesses

Image by: City of West Fargo
Image by: City of West Fargo

The City of West Fargo has announced an effort aimed at increasing sales for small businesses in the city.  It's called the Small Business Saturday Passport Program.  Details of the effort were included in a press release provided by the City of West Fargo.


"The City of West Fargo and locally owned businesses are participating in a Passport Program to celebrate Small Business Saturday on Nov. 27, 2021.

Shoppers can pick up a passport at any participating business on Small Business Saturday. Any shopper who visits three local businesses can turn in their passport online or in person at City Hall and be entered to win a gift basket of local items.

“As we begin the holiday season, we are encouraging West Fargo residents to support small and locally owned businesses,” said Lauren Orchard, Economic Development Director. “Shopping small drives your dollars back into the local economy and supports the growth of the West Fargo business community as they continue to bounce back from the challenges of the coronavirus.”

A full list of participating businesses can be found at, or shoppers can look for a Small Business Saturday flyer in the window of businesses involved in the program. Completed passports must be turned in by Dec. 1, 2021 and three winners will be chosen on Dec. 3, 2021.

About West Fargo

With an estimated population of more than 39,000, West Fargo is truly “a city on the grow” with one of the fastest growing communities in North Dakota. Throughout this phenomenal growth, West Fargo continues to offer an excellent student-oriented school district, a park district with world-class facilities, and a variety of housing options to meet the needs of any resident. Boasting opportunities for both families and businesses, West Fargo combines the benefits of small-town living with the resources and amenities of a large metropolitan city. For more information, please visit and join us on LinkedIn, Nextdoor, Facebook and Twitter.

About Small Business Saturday

Small Business Saturday is a day dedicated to supporting small businesses and communities across the country. Founded by American Express in 2010, this day is celebrated each year on the Saturday after Thanksgiving in the U.S. Since it started in 2010, consumers have reported spending nearly $140 billion across all 11 Small Business Saturdays combined."

WDAY Radio News is reaching out to city officials in West Fargo for further comment and to learn more about the event and its impact on small businesses in the city.