Tue, Jan 2nd, 2024 - 5:55am
July 31, 2021 - 8:00am | By Kyle Cornell
(Pasadena, CA) -- The Rose Bowl will serve beer and wine when this year's UCLA football season starts.
It'll be the first time the Rose Bowl has sold alcohol at regular season college games since 1989. More than half of NCAA Division One schools already sell alcohol at games, and six of them are in the PAC 12.
USC banned alcohol sales after the 1994 season.
