Sales and marketing are supposed to be on the same team—but in many businesses, they feel more like rivals. In this episode Joe and Clay are joined by Jake Dahl, VP of Sales & Marketing at OnSharp, to break down why sales and marketing misalignment is so common—and how to fix it.
Together, they unpack the real-world causes of friction between teams, from vanity metrics and unrealistic expectations to long sales cycles and poor communication. The conversation goes deep into what true alignment actually looks like in practice: shared goals, clear definitions of a “good lead,” strong feedback loops, and consistent collaboration at every stage of the funnel.
You’ll hear practical advice on:
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Why marketing success doesn’t always equal sales success
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How long-term brand building clashes with short-term sales pressure
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Where handoffs break down—and why alignment isn’t just a “handoff” at all
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The role leadership, cadence, and metrics play in keeping teams aligned
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Why tools don’t fix broken processes (and often make them worse)
If you’re a business owner, sales leader, or marketer who’s tired of finger-pointing and wasted effort, this episode delivers a clear message: when sales and marketing stop competing and start collaborating, everyone wins—especially the customer.